This project is a personal exploration into product design, branding, and animation, brought to life through a 3D-rendered concept. I set out to create a perfume brand inspired by the mystical world of witches—a fusion of modern elegance and ancient magic.

In an age ruled by logic and reason, Bewitched reclaims the power of the mystical. Each bottle is designed as a magical artifact; each fragrance note, a whispered incantation. Inspired by the phases of the moon, the brand celebrates transformation, self-expression, and the divine feminine. It speaks to those who embrace mystery, trust their intuition, and believe that scent has the power to stir the soul.

The Moonphase Series is the first collection of the brand, inspired by the moon’s eternal rhythm. Each fragrance captures the essence, emotion, and energy of a specific lunar phase—from the quiet pull of the new moon to the radiant power of the full moon.